Brenda’s Resume & Recommendations

Interested in working together?  Please contact me via LinkedIn.                                                                                 http://www.linkedin.com/in/brendadellacasa

HIGHLIGHTS:  Managing Editor, Author of Cinderella Was a Liar,  Lifestyle, Love & Sex writer with 10 + years of published digital/print content experience, Social Media Expert,   B2B,  Casting Producer. Creates compelling   integrated & branded content.  Manages   editorial and advertising projects; collaborating with sales, marketing,   editorial, design, clients and agencies; creative problem-solving; generating   ideas.

EXPERIENCE I  AM  STAGGERED, LLC
Managing Editor, 2009-Present
  • Conceives, writes, edits, tags and publishes   compelling and brand-specific online content for Staggered, USA, LLC.
  • Develops and carries   out traffic-generating content and SEO strategies.
  • Heavy marketing,   business development and branding responsibilities.
  • Assigns, edits and   approves content, and manage the editorial team, budget and production   schedule.
  • Strong understanding of retention vs acquisition   analytics.
  • Creates and maintains social media profiles,   moderation and reporting. Proactively responds to readers.
  • Coordinates content integrations with third-party   content partnerships.
  • Develops and implements story ideas, maintains the   editorial calendar, manages and assigns articles to over a dozen writers.
  • Coordinates giveaways, sweepstakes and contests.
  • Comes up with traffic-driving content and ideas and   leads editorial brainstorming meetings.
  • Copywriting responsibilities for US Directory and   marketing materials.
  • Plans and coordinates special events and special   event coverage.
  • Under management, Staggered USA has grown at a   consistent rate of 20-25% each  month.
  • Executes scheduling and regulated departmental   deadlines for various launches, re-designs, etc.

GOLFWORM

Marketing Manger, 2010    

  • Creates and maintains social media profiles,   moderation and reporting. Proactively responds to readers.
  • Identifies, locates and executes significant press   contacts and opportunities.
  • In charge of conceiving, planning, managing and   executing all press/charity events.
  • Coordinates content integrations with third-party   content partnerships.
  • Optimizes content with strong SEO keywords.
  • Heavy marketing,   business development and branding responsibilities.

 

FREELANCE WRITER/COLUMNISTWriter, Expert and Columnist, 2002-Present
  • Writes traffic-driving health, lifestyle, love,   romance, parenting and finance content for over three dozen of  top-producing publications and websites,   including Glamour.com, Redbook, Men’s Health, Start Your Business Magazine,   iVillage, Cosmo, Cosmo Bride, Tango, The Sun, The Daily Mirror, The Daily   News and Many others.
  • Strong interview skills, works diligently under   deadline and creates attention-grabbing headlines/Deks.

 

CINDERELLA WAS A LIAR                                                                                                                                                    Author, 2007-Present                                                                                                                                                               
  • Pitched and sold book to McGraw-Hill International as   well as publishers in 11 other countries.
  • Heavy marketing,   business development and branding responsibilities.

 

 VARIOUS TELEVISION   NETWORKS                                                                                                                                     
Casting Producer, 2000-2011
  • Located guests for shows on Bravo, VH-1, MTV, ABC,   Universal, WB and others.
  • Conducted field and office interviews with potential   guests.

 

Education : The American University,  B.A., Journalism. Internship: The   White House: Press and Communications

Recommendations:

Brenda has tireless energy and she’s always upbeat.  She’s open to any and everything. She has fantastic connections, unique ideas, wonderful angles, and makes work seem like play. One of the more delightful authors I’ve had the privilege of working with,” Ann E. Pryor– Senior Publicity Manager, McGraw-Hill.

“Brenda is a remarkable talent with an incredible work ethic. She is at the center of a remarkable web of connections and her tireless ability to make things happen and the positive energy that she brings to the job every day are her greatest assets,” Byrd Leavell– Literary Agent, The Waxman Agency.

 

“Brenda’s conversational, informative articles were some of the most popular on our site. She presents topics often considered taboo with a style that is fun and accessible, like the cool big sister you wish you had.” Shawn McKee–Staff Writer, Editor, eDiets.com.

 

“Brenda is one of the most wonderfully inspiring, dynamic, fun and savvy women you could hope to meet! It is an absolute pleasure to be in her company and to work with her,” Lesley EverettOwner, Walking TALL International, Ltd.

“It is with great pleasure that I recommend Brenda Della Casa. She is, by far, one of the most talented and enthusiastic writers I have come across. Her abundance of ideas, infectious energy and desire to assist/better not only herself but those around her make Brenda an absolute joy to work with,” Hannah Litman–Columnist, editor and Parenting Expert.

“Brenda is all about authenticity and sincerity.  There is no difference between her brand and Brenda, it’s one in the same.  She’s willing to put herself out there and is honest about her own vulnerabilities and missteps and that’s what her readers connect to.  I not only love working with her, I love reading her material,” Sarah Willias, Freelancer.

 

“Brenda Della Casa is an absolute delight; she finds the positive in every situation without exception. In fact, I hired her for several projects at iVillage, in part thanks to her inspiringly great attitude and outlook. Brenda feels comfortable speaking/writing with authority and it shows. She has a very “big sister” writing voice, to which iVillage readers really responded well,” Josey Miller–Editor, iVillage.com.

 

“Brenda is extremely bright and talented. If you ever have the opportunity to work with her, I would suggest that you do not pass it up! At Doceus, Brenda was a real “utility” player. She was always willing and able to help get things done that were outside the scope of her responsibilities. Brenda is going to continue to be successful in everything she does. I wholeheartedly recommend Brenda Della Casa both personally and professionally,” Elliott Frutkin–Chairman & Chief Executive Officer, Doceus, Inc.

 

“I worked with Brenda on a Bravo TV project and can’t tell you how great she was. Words can’t even describe it. Professional right from the start and was always on the top of her game. You’re a lucky person if you get the opportunity to work with Brenda…I highly endorse and recommend her,” Daniel Coyle—Owner, Daniel Coyle Photography.

                                                                                                                                                       

                                                                                             

One Response to Brenda’s Resume & Recommendations

  1. …thanks for sharing…it is beautifully sad and happy at the same time…

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